Internet Marketing in 3 simple steps from building a site (step 1) to online promotion and advertising (step 2) and finally tracking, analysis and optimization (step 3). In this workshop we are going to analyze the 3 internet marketing steps. Internet Marketing starts from building and optimizing a successful website taking care of the architecture, the design, the content and the main technical factors. The SEO rules are part of the optimization before and after launching the site.